The practical use of business proposals among small businesses has decreased during the past 20 years. While there are many explanations for the reduced activity, most smaller companies have devoted less time and other resources to a business development strategy that is still very effective for increasing new sales activity.
With fewer employees and time to devote to business proposal writing, how should a small business owner attempt to use this proven communication and marketing strategy? Here are several possibilities:
- Use experienced small business proposal writers on a consulting basis
- Hire a business training specialist to train one or more employees to prepare and submit effective proposals
- Collaborate with another company (that has the needed proposal skills) as a business partner during the Request for Proposal (RFP) Process