Businesses and individuals everywhere are adding social media to their growing list of companies and activities which qualify for confusion and uncertainty as to whether we should love them or hate them. Banks were a previous leading candidate for this informal ongoing assessment that there will probably always be services that most of wish we could live without but cannot in the current environment. While banking institutions have not really been displaced in this regard, they do now have some regular company.
Business communications is always full of challenges like this. In the case of social media sites, practical communication strategies are needed if for no other reason than the growing unpopularity of some “popular” choices.