The state of business communications between small businesses and their banking institutions is effectively on life support. This is clearly not a good condition to be in, and most small business owners would change this situation in a heartbeat if they could. One potential solution to this dilemma is for each small business owner to engage in a variation of a public relations campaign in an effort to improve business communications with their bankers and banks.
This will generally involve two activities that many companies are somewhat lacking in:
- Business Writing
- Business Negotiating
Even in situations where there are significant negotiating and writing skills present, the use of a business public relations expert should be evaluated. After all, this is an important part in maintaining or restoring the financial health of a company!